When we use consistent language and terminology across the entire user experience, we build trust with our users and make it easier for them to interact with our products and form a relationship with our brand. Use the following terms consistently within our products, and when possible, in corresponding entry points, to create a positive experience for our users.

Bets and Wagers

Use

bet, place a bet

Don't use

wager, market, play

• Definition: The chance a user is taking after they’ve entered a wager amount
• Examples: Place bet (button copy)
• Exceptions: Case-by-case. See wager and bet type below.

Use

bet type

Don't use

market

• Definition: Noun. The category of bet being made.
• Examples: “Choose a bet type, like ‘most 3-pointers’ or ‘moneyline’”
• Exceptions: Case-by-case. See “wager” and “bet”

Use

wager

Don't use

bet, market

• Definition: Noun. The amount of money on a particular bet (happens before a bet is placed)
• Examples: “Enter your wager and place a bet”
• Exceptions: Case-by-case. See “bet” and “bet type”

Users and Players

Use

user/participant

Don't use

player, customer

• Definition: Referencing a user in legal copy/terms & conditions
• Examples: “Users will be placed on a leaderboard…”, “New users only”, “Participants may enter each Qualifying Contest…”
• Exceptions: None

Use

player

Don't use

athlete

• Definition: A professional athlete in a sport. The person a user adds to a lineup.
• Examples: “Choose 6 players to create a lineup”
• Exceptions: None

Use

person, people

Don't use

user, player, athlete, participant

• Definition: What a “user” is referred to within the product.
• Examples: “Only 1 entry per person”, “There are 3 other people in this contest”
• Exceptions: Use “user” or “participant” when referring to a user in legal copy/terms & conditions. “Opponent” or “friend” can be used in certain cases, typically in friends mode. Marketing may use “player” to refer to a user.

Use

username

Don't use

screen name, screenname

• Definition: Noun. The name a user creates for appearing in the products.
• Examples: “Create a username”, “Select a username above to see their lineup”
• Exceptions: None

Pick, Choose, and Draft

Use

pick

Don't use

choose, select, draft

• Definition: Verb. The “informal” action a user takes to indicate a choice within a product
• Examples: “Pick your favorite sport”
• Exceptions: Case-by-case. See “choose”

Use

choose

Don't use

select, draft, pick

• Definition: The “formal” action a user takes to indicate a choice within a product
• Examples: “Choose a withdrawal method”
• Exceptions: Case-by-case. See “pick”

Use

draft

Don't use

pick, choose

• Definition: Verb. The act of adding a player to a lineup
• Examples: “Draft a QB for your lineup”, “Draft 9 players for a full lineup”
• Exceptions: None

Create and Start

Use

create

Don't use

set up

• Definition: The action a user takes to create a lineup or contest
• Examples: “Create a lineup for your next contest”, “Create a contest and challenge a friend”
• Exceptions: You may draft a player, but you don’t draft a lineup.

Use

start

Don't use

set up, create

• Definition: The action a user takes to start a league
• Examples: “Start a league for you and your friends”
• Exceptions: none

User actions

Use

enter

Don't use

submit

• Definition: Action a user takes to enter a lineup, typically button copy
• Examples: (After creating a lineup) CTA: Enter lineup
• Exceptions: Case-by-case. See “submit”

Use

submit

Don't use

enter

• Definition: Action a user takes to enter information, typically button copy
• Examples: (After entering your name and email) CTA: Submit
• Exceptions: Case-by-case. See “enter”

Use

play

Don't use

enter

• Definition: Verb typically used at entry points for daily SB games or DFS contests
• Examples: “Play now”, “Play this daily game for big prizes”
• Exceptions: You’re entering something if it’s simply clicking a button or entering an email to participate. You are betting or placing a “bet, not “playing” in a typical bet.

Use

get

Don't use

earn, claim

• Definition: Present tense verb. Typically used when a user has to follow steps and/or can get something
• Examples: “Do these 3 things and get a voucher to a high-value contest!”
• Exceptions: In past tense, “earned” sounds like a great accomplishment. (eg- “You earned a reward!”)

Use

go to

Don't use

tap, click

• Definition: Speaking to the user, an action the user can take to get to another page or screen
• Examples: “Go to the Responsible Gaming section to set user limits”
• Exceptions: Case-by-case. In general, try to use “go to” or call out the action in body copy to avoid using tap or click.

Use

next >

Don't use

continue

• Definition: Button copy. An action a user takes to get to the next screen in a sequence, paired with “>”
• Examples: n/a
• Exceptions: Describe the action a user is taking next in button copy. (eg- “Complete profile” or “Play FREE”

You, Your, My, I

Use

your, you

Don't use

my, I

• Definition: Pronouns used when speaking TO a user, typically in body copy. Also used in section titles.
• Examples: “Choose your top players”, “View your betslip”, “Your Players”
• Exceptions: Case-by-case. See “my, I” below

Use

my, I

Don't use

your, you

• Definition: Pronouns used when a user is “speaking” to us, typically in button copy or legal agreement
• Examples: “Show My Players” as a button, “I agree to the terms and conditions”
• Exceptions: none

Join and Log In

Use

join

Don't use

sign up, register

• Definition: What a user does to play on FanDuel products.
• Examples: “Join FanDuel today and get $15 to start!”, “Don’t have an account? Create one now”
• Exceptions: In some cases, “create account” (CTA) or “create one now” (see above) may be necessary.

Use

log in (verb), login (noun)

Don't use

The two interchangeably

• Definition: Log in is an action a user takes. Login is typically paired with other nouns like “screen”
• Examples: “Log in to your account for more info”, “This will take you back to the login screen”

Nouns

Use

credit

Don't use

site credit, site-credit

• Definition: Noun. What a user can get from a bonus that isn’t “cash”
• Examples: “Get $10 in credit when you enter!, <I>Bonus issued as a site credit”
• Exceptions: Case-by-case. “Credit” should be used in body copy, but must be paired with “site credit” in legal copy”. A “bonus” is in the “form of a credit and can be used interchangeably.”

Use

email

Don't use

e-Mail, email address, e-mail address

• Definition: Noun. The AP style for electronic mail
• Examples: “Enter your email above”, “You can email us at...”
• Exceptions: none

Use

lineup

Don't use

line-up, line up, team, roster

• Definition: Group of players a users enters into a contest
• Examples: “Create a lineup for this contest”
• Exceptions: Marketing may use other terms when promoting contests. “Full roster” contest type is currently being used. May revisit that to change to “Full lineup” eventually.

Use

contest

Don't use

game

• Definition: Noun. What a user plays in on Fantasy
• Examples: “Enter this contest to win $500!
• Exceptions: tournament or head-to-head, when appropriate

Use

game

Don't use

contest

• Definition: Noun. The physical event taking place in sports
• Examples: “The Cubs game starts at 7:00pm ET
• Exceptions: matchup, match (typically for tennis), event (when including non-traditional sports)

Proper nouns

Use

Support Team

Don't use

customer support, support, tech support

• Definition: Proper noun. Team of individuals that offers all forms of customer support on all FanDuel products
• Examples: “Contact our Support Team for more info”
• Exceptions: none

Use

Training Guide

Don't use

Training Camp

• Definition: Guides to help users play DFS (can be paired with sport name before term)
• Examples: “Use our NFL Training Guide to learn how to beat even the toughest of opponents!”
• Exceptions: none

Use

Responsible Gaming

Don't use

Responsible Play

• Definition: Our initiative to promote responsible and healthy gaming
• Examples: “Learn more about Responsible Gaming, and set user limits for yourself
• Exceptions: none

Grammar

Use

can't

Don't use

cannot

• Definition: Contraction emphasizing the negative.
• Examples: “You can’t bet on games that have already started”
• Exceptions: Ideally we avoid negative words. A positive alternative to the above might be “You can only bet on games that haven’t started”

Use

risk-free (compound modifier), risk free

Don't use

The two interchangeably

• Definition: Compound modifier is paired with a noun, like “bet” or “game.”
• Examples: “Place a risk-free bet today”, “You can play today, risk free!”
• Exceptions: none

Use

with

Don't use

for

• Definition: Preposition. Used when emphasizing the currency, not amount. Typically only seen on contest entry screen.
• Examples: “Enter with $20”, “Enter with 2,000 FDP instead”
• Exceptions: Starting a sentence and emphasizing amount. “For $20, you can play this game!”