When we use consistent language and terminology across the entire user experience, we build trust with our users and make it easier for them to interact with our products and form a relationship with our brand. Use the following terms consistently within our products, and when possible, in corresponding entry points, to create a positive experience for our users.

Bets and Wagers

Use

bet, place a bet

Don't use

wager, market, play

• Definition: The chance a user is taking after they’ve entered a wager amount
• Examples: Place bet (button copy)
• Usage notes: See “wager” and “bet type”

Use

bet type

Don't use

market

• Definition: The category of bet being made
• Examples: “Choose a bet type, like ‘most 3-pointers’ or ‘moneyline’”
• Usage notes: See “wager” and “bet”

Use

wager

Don't use

bet, market

• Definition: The amount of money on a particular bet
• Examples: “Enter your wager and place a bet”
• Usage notes: See “bet” and “bet type”

Users and Players

Use

user/participant (legal copy / T&Cs only)

Don't use

player, customer

• Definition: Referencing a user in legal copy/terms & conditions
• Examples: “Users will be placed on a leaderboard…”, “New users only”, “Participants may enter each Qualifying Contest…”

Use

person, people

Don't use

user, player, athlete, participant

• Definition: What a “user” is referred to within the product
• Examples: “Only 1 entry per person”, “There are 3 other people in this contest”
• Usage notes: Use “user” or “participant” when referring to a user in legal copy/terms & conditions. “Opponent” or “friend” can be used in certain cases, typically in friends mode. Marketing may use “player” to refer to a user

Use

player

Don't use

athlete

• Definition: A professional athlete in a sport. The person a user adds to a lineup.
• Examples: “Choose 6 players to create a lineup”

Use

contest creator

Don't use

contest owner, commissioner

• Definition: The user who created a given contest
• Examples: “You reached the opponent limit set by the contest creator”
• Exceptions: None

Use

username

Don't use

screen name, screenname, login

• Definition: The name a user creates for appearing in the products.
• Examples: “Create a username”, “Choose a username above to see their lineup”

Pick, Choose, and Draft

Use

pick

Don't use

choose, select, draft

• Definition: The “informal” action a user takes to indicate a choice within a product
• Examples: “Pick your favorite sport”
• Usage notes: See “choose”

Use

choose

Don't use

select, draft, pick

• Definition: The “formal” action a user takes to indicate a choice within a product
• Examples: “Choose a withdrawal method”
• Usage notes: See “pick”

Use

draft

Don't use

pick, choose

• Definition: The act of adding a player to a lineup
• Examples: “Draft a QB for your lineup”, “Draft 9 players for a full lineup”

Create and Start

Use

create

Don't use

set, set up

• Definition: The action a user takes to create a lineup or contest
• Examples: “Create a lineup for your next contest”, “Create a contest and challenge a friend”
• Usage notes: You may draft a player, but you don’t draft a lineup

Use

start

Don't use

set up, create

• Definition: The action a user takes to start a league
• Examples: “Start a league for you and your friends”

User actions

Use

enter

Don't use

submit

• Definition: The final action a user takes to enter a lineup, typically button copy
• Examples: (After creating a lineup) CTA: Enter lineup
• Usage notes: See “submit”

Use

submit

Don't use

enter

• Definition: Action a user takes to enter information, typically button copy
• Examples: (After entering your name and email) CTA: Submit
• Usage notes: See “enter”

Use

play

Don't use

enter

• Definition: Typically used at entry points for daily SB games or DFS contests
• Examples: “Play now”, “Play this daily game for big prizes”
• Usage notes: You’re entering something if it’s simply clicking a button or entering an email to participate. You’re betting or placing a bet, not “playing” in a typical bet.

Use

get

Don't use

earn, claim

• Definition: Typically used when a user has to follow steps and/or can get something
• Examples: “Do these 3 things and get a voucher to a high-value contest!”
• Usage notes: Use “earn” sparingly, typically in marketing contexts. In the past tense, “earned” sounds like a great accomplishment. (e.g. “You earned a reward!”)

Use

claim

Don't use

earn, get

• Definition: Typically used when a user has already received or earned something, telling them to accept or use it
• Examples: “Claim your reward!”

Use

go to

Don't use

tap, click

• Definition: Speaking to the user, an action the user can take to get to another page or screen, agnostic of device
• Examples: “Go to the Responsible Gaming section to set user limits”
• Usage notes: In general, try to use “go to” or call out the action in body copy to avoid using tap or click.

Use

back to

Don't use

go back to

• Definition: Speaking to the user, an action the user can take to get to the previous page or screen
• Examples: “Back to your upcoming drafts”

Use

try again

Don't use

refresh

• Definition: Speaking to the user, an action the user can take when their prior action failed, agnostic of device
• Examples: “Something went wrong. Please try again”

Use

next

Don't use

continue

• Definition: Button copy. An action a user takes to get to the next screen in a sequence
• Examples: n/a
• Usage notes: Describe the action a user is taking next in button copy (e.g. “Complete profile” or “Play FREE”)

You, Your, My, I

Use

your, you

Don't use

my, I

• Definition: Pronouns used when speaking TO a user, typically in body copy. Also used in section titles
• Examples: “Choose your top players”, “View your betslip”, “Your Players”
• Usage notes: See “my, I”

Use

my, I

Don't use

your, you

• Definition: Pronouns used when a user is “speaking” to us, typically in button copy or legal agreement
• Examples: “Show My Players” as a button, “I agree to the terms and conditions”

Join and Log In

Use

join

Don't use

sign up, register

• Definition: What a user does to play on FanDuel products
• Examples: “Join FanDuel today and get $15 to start!”, “Don’t have an account? Create one now”
• Usage notes: In some cases, “create account” (CTA) or “create one now” (see above) may be necessary

Use

log in (verb), login (noun)

Don't use

The two interchangeably

• Definition: “Log in” is an action a user takes. “Login” is typically paired with other nouns like “screen”
• Examples: “Log in to your account for more info”, “This will take you back to the login screen”

Nouns

Use

credit

Don't use

site credit, site-credit

• Definition: What a user can get from a bonus that isn’t “cash”
• Examples: “Get $10 in credit when you enter!, Bonus issued as a site credit”
• Usage notes: “Credit” should be used in body copy, but must be paired with “site credit” in legal copy. A “bonus” is in the “form of a credit and can be used interchangeably.” Subject to change as the loyalty program evolves

Use

email

Don't use

e-Mail, email address, e-mail address

• Definition: The AP style for electronic mail
• Examples: “Enter your email above”, “You can email us at...”

Use

SMS (noun), text (verb)

Don't use

The two interchangeably

• Definition: The way we contact users by text message
• Examples: “We’ll send you an SMS to confirm your identity”, “We’ll text you 20 minutes before gametime”

Use

lineup

Don't use

line-up, line up, team, roster

• Definition: Group of players a users enters into a contest
• Examples: “Create a lineup for this contest”
• Usage notes: Marketing can use other terms when promoting contests. “Full roster” contest type is currently being used. May revisit that to change to “Full lineup” eventually

Use

contest

Don't use

game

• Definition: What a user plays in on Fantasy
• Examples: “Enter this contest to win $500!”
• Usage notes: tournament or head-to-head, when appropriate

Use

game

Don't use

contest

• Definition: The physical event taking place in sports
• Examples: “The Cubs game starts at 7:00pm ET”
• Usage notes: Exceptions are “matchup”, “match” (typically for tennis), “event” (when including non-traditional sports)

Use

user limit

Don't use

level, tier

• Definition: The limits a user can set to help them manage their play, as part of our Responsible Gaming initiative
• Examples: “Actively manage your play by setting user limits”, “You can change your limits at any time”

Use

level

Don't use

limit, tier

• Definition: A user’s status in our Players Club rewards program
• Examples: “You can track your Players Club levels in the Rewards Center”
• Usage notes: Subject to change as the loyalty program evolves

Use

tier

Don't use

limit, level

• Definition: A user’s grouping based on maximum deposit amounts, as part of our Responsible Gaming initiative
• Examples: “You’re near the maximum deposit amount for users in your tier”, “You’re now in Tier 2”

Proper nouns

Use

Support Team

Don't use

customer support, support, tech support

• Definition: Team of individuals that offers all forms of customer support on all FanDuel products
• Examples: “Contact our Support Team for more info”

Use

Training Guide

Don't use

Training Camp

• Definition: Guides to help users play DFS (can be paired with sport name before term)
• Examples: “Use our NFL Training Guide to learn how to beat even the toughest of opponents!”

Use

Responsible Gaming

Don't use

Responsible Play

• Definition: Our initiative to promote responsible and healthy gaming
• Examples: “Learn more about Responsible Gaming, and set user limits for yourself”

Use

FanDuel Points, FDP

Don't use

FanDuel points

• Definition: The currency used in our Players Club rewards program. FanDuel Points (FDP) are earned by entering paid contests and can be redeemed for rewards
• Examples: “Now you can start getting rewards when you earn as few as 50 FDP”

Grammar

Use

can't

Don't use

cannot

• Definition: Contraction emphasizing the negative
• Examples: “You can’t bet on games that have already started”
• Usage notes: Ideally we avoid negative words. A positive alternative to the above might be “You can only bet on games that haven’t started”

Use

risk-free (compound modifier), risk free

Don't use

The two interchangeably

• Definition: Compound modifier is paired with a noun, like “bet” or “game”
• Examples: “Place a risk-free bet today”, “You can play today, risk free!”

Use

gametime (compound modifier), game time

Don't use

The two interchangeably

• Definition: The time when a game starts
• Examples: “Game-time decision”, “We’ll try to find you an opponent at game time”

Use

with

Don't use

for

• Definition: Used when emphasizing the currency, not amount. Typically only seen on contest entry screen
• Examples: “Enter with $20”, “Enter with 2,000 FDP instead”
• Usage notes: Use “for” when starting a sentence and emphasizing amount. “For $20, you can play this game!”