Glossary
When we use consistent language and terminology across the entire user experience, we build trust with our users and make it easier for them to interact with our products and form a relationship with our brand. Use the following terms consistently within our products, and when possible, in corresponding entry points, to create a positive experience for our users.
Bets and Wagers
Use
bet, place a bet
Don't use
wager, market, play
- Definition: The chance a user is taking after they’ve entered a wager amount
- Examples: Place bet (button copy)
- Exceptions: Case-by-case. See wager and bet type below.
Use
bet type
Don't use
market
- Definition: Noun. The category of bet being made.
- Examples: “Choose a bet type, like ‘most 3-pointers’ or ‘moneyline’”
- Exceptions: Case-by-case. See “wager” and “bet”
Use
wager
Don't use
bet, market
- Definition: Noun. The amount of money on a particular bet (happens before a bet is placed)
- Examples: “Enter your wager and place a bet”
- Exceptions: Case-by-case. See “bet” and “bet type”
Users and Players
Use
user/participant
Don't use
player, customer
- Definition: Referencing a user in legal copy/terms & conditions
- Examples: “Users will be placed on a leaderboard…”, “New users only”, “Participants may enter each Qualifying Contest…”
- Exceptions: None
Use
player
Don't use
athlete
- Definition: A professional athlete in a sport. The person a user adds to a lineup.
- Examples: “Choose 6 players to create a lineup”
- Exceptions: None
Use
person, people
Don't use
user, player, athlete, participant
- Definition: What a “user” is referred to within the product.
- Examples: “Only 1 entry per person”, “There are 3 other people in this contest”
- Exceptions: Use “user” or “participant” when referring to a user in legal copy/terms & conditions. “Opponent” or “friend” can be used in certain cases, typically in friends mode. Marketing may use “player” to refer to a user.
Use
username
Don't use
screen name, screenname
- Definition: Noun. The name a user creates for appearing in the products.
- Examples: “Create a username”, “Select a username above to see their lineup”
- Exceptions: None
Pick, Choose, and Draft
Use
pick
Don't use
choose, select, draft
- Definition: Verb. The “informal” action a user takes to indicate a choice within a product
- Examples: “Pick your favorite sport”
- Exceptions: Case-by-case. See “choose”
Use
choose
Don't use
select, draft, pick
- Definition: The “formal” action a user takes to indicate a choice within a product
- Examples: “Choose a withdrawal method”
- Exceptions: Case-by-case. See “pick”
Use
draft
Don't use
pick, choose
- Definition: Verb. The act of adding a player to a lineup
- Examples: “Draft a QB for your lineup”, “Draft 9 players for a full lineup”
- Exceptions: None
Create and Start
Use
create
Don't use
set up
- Definition: The action a user takes to create a lineup or contest
- Examples: “Create a lineup for your next contest”, “Create a contest and challenge a friend”
- Exceptions: You may draft a player, but you don’t draft a lineup.
Use
start
Don't use
set up, create
- Definition: The action a user takes to start a league
- Examples: “Start a league for you and your friends”
- Exceptions: none
User Actions
Use
enter
Don't use
submit
- Definition: Action a user takes to enter a lineup, typically button copy
- Examples: (After creating a lineup) CTA: Enter lineup
- Exceptions: Case-by-case. See “submit”
Use
submit
Don't use
enter
- Definition: Action a user takes to enter information, typically button copy
- Examples: (After entering your name and email) CTA: Submit
- Exceptions: Case-by-case. See “enter”
Use
play
Don't use
enter
- Definition: Verb typically used at entry points for daily SB games or DFS contests
- Examples: “Play now”, “Play this daily game for big prizes”
- Exceptions: You’re entering something if it’s simply clicking a button or entering an email to participate. You are betting or placing a “bet, not “playing” in a typical bet.
Use
get
Don't use
earn, claim
- Definition: Present tense verb. Typically used when a user has to follow steps and/or can get something
- Examples: “Do these 3 things and get a voucher to a high-value contest!”
- Exceptions: In past tense, “earned” sounds like a great accomplishment. (eg- “You earned a reward!”)
Use
go to
Don't use
tap, click
- Definition: Speaking to the user, an action the user can take to get to another page or screen
- Examples: “Go to the Responsible Gaming section to set user limits”
- Exceptions: Case-by-case. In general, try to use “go to” or call out the action in body copy to avoid using tap or click.
Use
next >
Don't use
continue
- Definition: Button copy. An action a user takes to get to the next screen in a sequence, paired with “>”
- Examples: n/a
- Exceptions: Describe the action a user is taking next in button copy. (eg- “Complete profile” or “Play FREE”
You, Your, My, I
Use
your, you
Don't use
my, I
- Definition: Pronouns used when speaking TO a user, typically in body copy. Also used in section titles.
- Examples: “Choose your top players”, “View your betslip”, “Your Players”
- Exceptions: Case-by-case. See “my, I” below
Use
my, I
Don't use
your, you
- Definition: Pronouns used when a user is “speaking” to us, typically in button copy or legal agreement
- Examples: “Show My Players” as a button, “I agree to the terms and conditions”
- Exceptions: none
Join and Log In
Use
join
Don't use
sign up, register
- Definition: What a user does to play on FanDuel products.
- Examples: “Join FanDuel today and get $15 to start!”, “Don’t have an account? Create one now”
- Exceptions: In some cases, “create account” (CTA) or “create one now” (see above) may be necessary.
Use
log in (verb), login (noun)
Don't use
The two interchangeably
- Definition: Log in is an action a user takes. Login is typically paired with other nouns like “screen”
- Examples: “Log in to your account for more info”, “This will take you back to the login screen”
Nouns
Use
credit
Don't use
site credit, site-credit
- Definition: Noun. What a user can get from a bonus that isn’t “cash”
- Examples: “Get $10 in credit when you enter!, <I>Bonus issued as a site credit”
- Exceptions: Case-by-case. “Credit” should be used in body copy, but must be paired with “site credit” in legal copy”. A “bonus” is in the “form of a credit and can be used interchangeably.”
Use
Don't use
e-Mail, email address, e-mail address
- Definition: Noun. The AP style for electronic mail
- Examples: “Enter your email above”, “You can email us at...”
- Exceptions: none
Use
lineup
Don't use
line-up, line up, team, roster
- Definition: Group of players a users enters into a contest
- Examples: “Create a lineup for this contest”
- Exceptions: Marketing may use other terms when promoting contests. “Full roster” contest type is currently being used. May revisit that to change to “Full lineup” eventually.
Use
contest
Don't use
game
- Definition: Noun. What a user plays in on Fantasy
- Examples: “Enter this contest to win $500!
- Exceptions: tournament or head-to-head, when appropriate
Use
game
Don't use
contest
- Definition: Noun. The physical event taking place in sports
- Examples: “The Cubs game starts at 7:00pm ET
- Exceptions: matchup, match (typically for tennis), event (when including non-traditional sports)
Proper Nouns
Use
Support Team
Don't use
customer support, support, tech support
- Definition: Proper noun. Team of individuals that offers all forms of customer support on all FanDuel products
- Examples: “Contact our Support Team for more info”
- Exceptions: none
Use
Training Guide
Don't use
Training Camp
- Definition: Guides to help users play DFS (can be paired with sport name before term)
- Examples: “Use our NFL Training Guide to learn how to beat even the toughest of opponents!”
- Exceptions: none
Use
Responsible Gaming
Don't use
Responsible Play
- Definition: Our initiative to promote responsible and healthy gaming
- Examples: “Learn more about Responsible Gaming, and set user limits for yourself
- Exceptions: none
Grammar
Use
can't
Don't use
cannot
- Definition: Contraction emphasizing the negative.
- Examples: “You can’t bet on games that have already started”
- Exceptions: Ideally we avoid negative words. A positive alternative to the above might be “You can only bet on games that haven’t started”
Use
risk-free (compound modifier), risk free
Don't use
The two interchangeably
- Definition: Compound modifier is paired with a noun, like “bet” or “game.”
- Examples: “Place a risk-free bet today”, “You can play today, risk free!”
- Exceptions: none
Use
with
Don't use
for
- Definition: Preposition. Used when emphasizing the currency, not amount. Typically only seen on contest entry screen.
- Examples: “Enter with $20”, “Enter with 2,000 FDP instead”
- Exceptions: Starting a sentence and emphasizing amount. “For $20, you can play this game!”